Paula Seo

I design consumer apps for Mattel Digital Studios, where I've worked since 2016: Hot Wheels Showcase, Pictionary Air, Fisher-Price Smart Connect, and the login system that ties Mattel's brands together. I care about the unglamorous middle of a product — the token that makes a hundred screens themeable, the search result that shows up before someone finishes typing.

Since 2019, I've taught interaction design at ArtCenter College of Design: visual hierarchy, accessibility, and how to defend a design decision in a room that's going to push back on it. Several former students are now working designers.

Education

BFA, Graphic Design — ArtCenter College of Design
BFA, Design | Media Arts — UCLA