Paula Seo · Lead Product Designer
PaulaSeo
Complex in. Simple out. Fifteen years of consumer products, design systems, and the work in between.
Selected work ↓
- Design Systems
- Consumer Apps
- Search & Recognition
- Interaction Design
- WCAG AA
Hot Wheels Showcase
Every Hot Wheels since 1968, and exactly which ones are yours.
The collector's home for a 30,000-car catalog: organize a collection, spot what's missing, and help improve a community-enhanced database. Built on a 500-component design system, with camera recognition and search that stay out of the way. 500K+ downloads in eight months, 4.8 on the App Store.
Read the case studyShowcase
Hot Wheels NFT Garage
Blockchain collecting for people who had never touched crypto.
Marketplace transfers between AtomicHub and Rarible, a secondary market collectors could trust, and a responsible end-of-life for the collection.
Case study soon
Pictionary Air × Harry Potter
Drawing in the air, reading on the screen.
Real-time interfaces for a game that lives in two places at once — a wand in the room and a canvas on the phone.
Case study soon
Mattel Login
One auth system, every Mattel brand.
A component architecture that themes itself from Hot Wheels to Fisher-Price without forking.
Case study soon
Smart Connect
Nursery hardware for exhausted parents at 3am.
Glanceable state, forgiving controls, zero tolerance for pairing failure.
Case study soon